About Us

Fresh Catering UAE is the latest addition to the widely successful Livefreshr brand. Livefreshr was founded back in 2014 in Dubai by Ashley Lane and have been operating brands such as JustCook, BBQBox, Blends and more during this time. Fresh Catering aims to bring some of these solutions and put them under a single roof allowing for more people to become aware of our wide array of delicious offerings.

  • Ashley Lane - Founder

    Ashley founded Livefreshr back in 2014 and has been building the business with various brands over the last 8+ years. Fresh Catering is a brand he has a particular passion for having worked both as a Chef and also front of house managing events since he was 16 years old.

  • Jessica Lane - Managing Director

    While Jessica is a lot newer to catering and the food industry as a whole. Her career as a children's mental health nurse has instilled her with levels of compassion and an ability to perform under pressure that stands her in good stead for working with you on any events you have planned.

  • Clarisse Ablog - Operations Director

    Having worked with Ashley since the early days of Livefreshr Clarisse (or Claire) has an initmate knowledge of how to get things done in the UAE. Claire is our go to when it comes to coordinating and executing flawless catering for our brands and events.

  • Alvin Gega - Operations Manager

    A relatively new addition to the team in early 2022. Alvin has excelled in everything we have thrown at him this year and continues to impress us each day with his attention to detail and ability to execute events with a smile on his face.

  • Daniel Batchelor - Entertainment Director

    Daniel is an experience musician having worked around the whole of the UAE for the last 7+ years. If you event requires entertainment then Dan is your guy. Whether you would like him to perform or you need any other entertainment for your event.

Send Us An Enquiry!